Lit. review is totally different than anything I have ever been assigned. As a secondary form of research, I do it often with my work. Looking at the information in the form of manuals, websites, publications in my research and accident reconstruction as an expert witness. I enjoyed looking for information for my research project, but I have had to broaden my search. In patent law, broader searches are done all the time. Most patents are files as broad as the examiner will allow.
PDF Article #1 Troy Richardson ENGL 6401
I knew various combinations of ink and paper for around a few millennia with the discovery of the dead sea scrolls, but as Fischer wrote, 5,000 years (Fischer, 2011) was unimagined. Pen and paper persist for contemporary technical communicators, but new writing technologies have developed dramatically over the last two decades. Now, the latest tools always connect us to a network of spies, capturing our every move. Such as touch screen devices and smartphones that only rotate to the best camera position. What is next now we have widely available eye-tracking systems for usability research, marketing, inexpensive and expansive digital storage. I wonder if Technical Communication will replace crime fighters with a few digital Police. This 2015 publication in Technical Communication Quarterly inspires me to wonder if our prison population is steadily declining.
Troy, I completely empathize with what you are saying. I have to take a step back and broaden my search as well. I realized that being very specific is not always the best thing to do when looking for sources. One thing that I have learned while being in this program is it is okay to find an article that outwardly does not seem to relate but does have some small nuggets that you can use. When I finally realized this it made looking for sources so much easier. I am excited to see how your research project turns out. Let me know if you need any advice or help.
ReplyDeleteHi Troy,
ReplyDeleteTo echo Madi's point about looking for sources and as mentioned during our previous meetings, it is OK to "broaden" your sources and use "anything you can get your hands on" even if it's remotely related to your topic (or even if you're not entirely sure if some sources are directly related to your topic at all).
Research is like casting a WIDE NET when you're fishing and then, later on, when you're ready to write the Lit. Review Outline and/or start the final draft, that's when you start sifting through your sources and choose the best ones (or replace others) for your final paper.
Note that you're alone at this stage as you narrow things down -- you can definitely get help from others (e.g., Dr. B, peers, librarian, or all of the above) to make things easier for you.
Hang in there and "see" you in our next individual meeting,
Dr. B
Cyphert et. al. (2013) stated “As a tool of integrated communications, the technology [social media] might present even more utility. For early adopters, the most relevant marketing goals involved brand awareness and customer relationships. Sponsorships and fundraisers have been particularly fruitful, and artists, especially musicians, use the platform effectively to expose their work to a global audience. Health education efforts have met with considerable success, and companies are finding the technology useful for tradeshows, meetings, training, and other corporate events.” (p. 349).
ReplyDeleteGilliam, D. A. (2015). Trade show boothscapes. Journal of Marketing Management, 31, pp. 17–
18, 1878–1898. https://doi.org/10.1080/0267257X.2015.1071276
Taylor, J. (2018). A fascinating show for John Citizen and his wife, advertising exhibitions in early
twentieth-century London. Journal of Social History, 51(4), (pp. 899–927).
https://doi.org/10.1093/jsh/shx047
Batra, R., & Keller, K. L. (2016). Integrating marketing communications: new findings, new
lessons, and new ideas. Journal of Marketing, 80(6), pp. 122–145.
https://doi.org/10.1509/jm.15.0419
Nelson, R. A., & Kanso, A. (2002). Today’s promotional products industry: the rise of a powerful
marketing communication medium. Journal of Promotion Management, 8(1), p. 3
https://doi.org/10.1300/J057v08n01_02
Moorman, C., & Day, G. S. (2016). Organizing for marketing excellence. Journal of Marketing,
80(6), pp. 6–35. https://doi.org/10.1509/jm.15.0423
Kim, T., & Mazumdar, T. (2016). Product concept demonstrations in trade shows and firm value.
Journal of Marketing, 80(4), pp. 90–108. https://doi.org/10.1509/jm.14.0160
Hur, S., et. al. (2020). Fair trade advertising: influences of information type and emotional
appeal congruency. Journal of Marketing Communications, 26(2), pp. 186–206.
https://doi.org/10.1080/13527266.2018.1511626
Taff, D., et. al. (2016). Wilderness in higher education: considerations for educating
professionals for the next 50 years. Journal of Outdoor Recreation, Education & Leadership,
8(1), pp. 3–9. https://doi.org/10.18666/JOREL-2016-V8-I1-7280
Cyphert, D., et. al. (2013). Curricular implications of virtual world technology: a review of
business applications. Business Communication Quarterly, 76(3), (pp. 339–360).
https://doi.org/10.1177/1080569912475208
Rinallo, D., & Golfetto, F. (2011). Exploring the knowledge strategies of temporary cluster
organizers: a longitudinal study of the EU fabric industry trade shows (1986-2006). Economic
Geography, 87(4), (pp. 453–476). https://doi.org/10.1111/j.1944-8287.2011.01127.x
Rinallo, D. et. al. (2010) Exploring visitor experiences at trade shows. Journal of Business &
Industrial Marketing, 25(4), pp. 249–258, doi:10.1108/08858621011038207
Cyphert et. al. (2013) stated “As a tool of integrated communications, the technology [social media] might present even more utility. For early adopters, the most relevant marketing goals involved brand awareness and customer relationships. Sponsorships and fundraisers have been particularly fruitful, and artists, especially musicians, use the platform effectively to expose their work to a global audience. Health education efforts have met with considerable success, and companies are finding the technology useful for tradeshows, meetings, training, and other corporate events.” (p. 349).
ReplyDeleteGilliam, D. A. (2015). Trade show boothscapes. Journal of Marketing Management, 31, pp. 17–18, 1878–1898. https://doi.org/10.1080/0267257X.2015.1071276
Taylor, J. (2018). A fascinating show for John Citizen and his wife, advertising exhibitions in early twentieth-century London. Journal of Social History, 51(4), (pp. 899–927). https://doi.org/10.1093/jsh/shx047
Batra, R., & Keller, K. L. (2016). Integrating marketing communications: new findings, new lessons, and new ideas. Journal of Marketing, 80(6), pp. 122–145. https://doi.org/10.1509/jm.15.0419
Nelson, R. A., & Kanso, A. (2002). Today’s promotional products industry: the rise of a powerful marketing communication medium. Journal of Promotion Management, 8(1), p. 3 https://doi.org/10.1300/J057v08n01_02
Moorman, C., & Day, G. S. (2016). Organizing for marketing excellence. Journal of Marketing, 80(6), pp. 6–35. https://doi.org/10.1509/jm.15.0423
Kim, T., & Mazumdar, T. (2016). Product concept demonstrations in trade shows and firm value. Journal of Marketing, 80(4), pp. 90–108. https://doi.org/10.1509/jm.14.0160
Hur, S., et. al. (2020). Fair trade advertising: influences of information type and emotional appeal congruency. Journal of Marketing Communications, 26(2), pp. 186–206. https://doi.org/10.1080/13527266.2018.1511626
Taff, D., et. al. (2016). Wilderness in higher education: considerations for educating professionals for the next 50 years. Journal of Outdoor Recreation, Education & Leadership, 8(1), pp. 3–9. https://doi.org/10.18666/JOREL-2016-V8-I1-7280
Cyphert, D., et. al. (2013). Curricular implications of virtual world technology: a review of business applications. Business Communication Quarterly, 76(3), (pp. 339–360). https://doi.org/10.1177/1080569912475208
Rinallo, D., & Golfetto, F. (2011). Exploring the knowledge strategies of temporary cluster organizers: a longitudinal study of the EU fabric industry trade shows (1986-2006). Economic Geography, 87(4), (pp. 453–476). https://doi.org/10.1111/j.1944-8287.2011.01127.x
Rinallo, D. et. al. (2010) Exploring visitor experiences at trade shows. Journal of Business & Industrial Marketing, 25(4), pp. 249–258, doi:10.1108/08858621011038207
Blog Post #3
ReplyDeleteQualitative research includes learning about behaviors and interactions in natural settings as well as studying the cultural aspects of a setting or context. A well-developed research question is crucial for the success of any study. Identify patterns of communication and describe characteristics of organizations or processes. I need to refine my research questions. I must identify the knowledge gap. In order to determine what is known and what is not known about my focal topic, I must master the literature. I must also make my question feasible. When selecting a method and setting boundaries for the analyst, use the research question as a guide. You should also make sure the question meets the "So What?" test.
Research Gap
ReplyDelete